Hi I am Deborah,

I have been a small business owner for almost 30 years. In this time, I have experienced every up and every down (rock bottom down!) of owning your own business.

I want to show you how to make yours rock solid!

After several years of micro-business experience, I created a food distribution company that was successful and sold to a global company for big dollars.

Looking back… I can attribute the success of this business to the systems I put in place for the business to be able to operate without me. I was not required TO constantly micro -managing or to be heavily involved in the basic operation aspects of the business.  The staff knew what was expected of them each day and the operation aspects were systemised so that I could run the business with a more hands-off approach and be hands on with raising my children.

Initial Business

Our wholesale business was supplying the hospitality industry with products and great customer service, so I was surrounded by food, customer service and small businesses that liked what they were doing. And doing very well from their passions of food and customer service. I was also selling what I classed as my passion.  So, after we sold the business, I decided to continue follow my passion and began my journey with the opening of cafes. Little did I realise what struggles were ahead.

The Entrepreneur’s Journey

Being an entrepreneur, you are often attracted by the Bright Shiny Objects and the next best thing!  I was no different!  So, I took every opportunity that popped up and forgot the basic structure I had once followed to create my previous success!  As a result, the new business was terrible!

Growth was Nil!  Paying accounts was just impossible! I blamed my staff for the failures of my business!

So business was not good, the stores were not growing as they needed to in order to pay the accounts that kept flooding in. I blamed my staff for the failures of my business and the long hours I was working, and yes, I can now put my hand up and admit they were my failures, but at the time what my staff wanted was more and more from me and I had nothing left to give. I was trying to do everything at once because I didn’t have any structure or systems in place to manage the operational aspects so that I could focus on growing the business.  The hospitality industry I was in was very low on profit margins so good systems and strong structure is the only way to ensure profit.  Once these are in place then multiple locations work offering higher profit margins. I was doing it all backwards! 

Control factor NIL!

I spiralled out of control totally burning any relationship with all the wonderful staff that came through the doors as the lack of structure meant they had no idea what was expected of them every day, so after crashing and burning so badly and hurting many along the way,  I was fortunate enough to have some time to assess what went so wrong and what could have been better. 

New Beginnings

In that event, I have been fortunate to have time to assess and evaluate what went so wrong and how it could have been suitably better!

I HAD NO SYSTEM! I very quickly realised that if I had continued with the systems, I had previously created in the first business, I would still have those great staff and great stores! Offering wonderful customer service as they were happy! 

I believe the struggles of a business come predominately from the lack of revenue to accomodate all the internal and external costs of running a business.  These costs continue to rise but often without constantly working in the business yourself, your revenue does not increase at the same level.  Over the last 2 years I have studied and discovered the amazing ways of creating that revenue from clever marketing and smart systems that are, when done correctly, a guaranteed way to increase your revenue and your ROI.  

Why not join us and Develop your business so it’s not just your job!

Welcome to Sway Social.